Jessmine Nguyen

I am a Business Marketing student at George Mason University Korea with a strong interest in place-making, experiential marketing, consumer behavior, and urban planning. I am especially interested in how physical environments influence emotions, behaviors, and social interaction, and how thoughtfully designed spaces can create meaningful experiences for communities and consumers alike. My academic and research interests focus on the relationship between people and environments - from consumer responses to atmosphere and design to the broader impact of public spaces on everyday life. Through the Undergraduate Research Scholars Program (URSP), I hope to explore how research can contribute to more engaging, human-centered, and culturally meaningful environments. Beyond research, I enjoy exploring design, media, and cultural trends, and I am passionate about understanding how cities, brands, and spaces shape the way people connect, experience, and interact with the world around them.